How do I change my region on TikTok and target US audiences? (2023)

Last update in22 maja 2023 ras Jussi Hyvarine

Why would you want to reach a global and American audience instead of a local audience on TikTok?

TikTok is a great platform to reach a mass audience, but it has a major downside if you don't live in the US.

If you're trying to use the TikTok platform to make money, you'd want to target US audiences as they are the most worth targeting.The American public is often more likely to buy something compared to the population in many other regions.

However, TikTok's algorithm is designed to show the content you post mainly in your region or country where you live. Therefore, people living in the US have a huge advantage over people outside the US when promoting something on the TikTok platform.

Many people have tried to figure out how to change the region on TikTok and have tried various methods and tricks to outsmart the TikTok algorithm.

Well, I was one of them too. I wanted to see if it was possible to reach an American audience, in my case Finland. I will not talk about the exact numbers, but about my general findings on the matter.

TikTok users and demographics?

TikTok is a video-sharing social network owned by the Chinese company Bytedance and has approximately 700 million users worldwide. Worldwide, 56% of TikTok users are men and 44% of TikTok users are women. About 50% of TikTok users are under the age of 34.

How many followers do you need to make money on TikTok?

Most people might think TikTok is all about dance videos, but that's not the case anymore. Many people are making a lot of money on TikTok these days. Of course, the more followers you have, the more money you can earn.

If you have a great deal to promote, you won't need a huge following to start making money. I would say a few thousand is enough to start seeing results. Of course, the bigger your fan base, the more you can earn.

How does TikTok know your location?

TikTok tends to show your content mainly in the region you are in. How does TikTok know where you are (or live) now? In theory, there are several ways TikTok can determine your location from your smartphone.

  1. Your phone's IP address
  2. The SIM card you are using
  3. Your GPS location
  4. Google Play location

1. Adres IP

It is possible to know your country based on your device's IP address information. Each device connected to the Internet has a unique IP address, and TikTok can tell where it is based on the IP address.

However, the IP address can be changed very easily with VPN software. You can connect via VPN to another country and it appears that you are physically in that country.

I think TikTok is very aware of the IP address pools used by popular VPN providers, so it would be easy to determine if someone is using a VPN to trick TikTok's algorithm.

However,I still find it advantageous to use avpn solutionthan not using it at all.If you don't use a VPN, you can count on TikTok to display your posts in your country.

2. Card SIM

I read the advice that you should change your phone's SIM card to a US card because TikTok uses information from the SIM card to determine your location. So I ordered a US Mobile SIM from Amazon and wanted to give it a try.

The problem with this approach was that the US mobile SIM card did not work in Finland and I couldn't use it at all. When you create a TikTok account, TikTok sends you an SMS to verify your account, and you cannot have this if your mobile plan is not activated and your SIM card is not working properly.

virtual phone number

It is possible to purchase a virtual US mobile number to receive a verification SMS on your phone and pretend you are in the US. You can buy virtual phone numbers fromFreefor a few bucks.

I tried this method and it seemed to work. I activated my account with no problem. Be sure to order avirtual mobile number- This is not a landline number.

3. GPS location

I believe that GPS is not the method by which TikTok determines your location, as you can turn off all location services on your phone.

4. Google Play

Instead of downloading the TikTok app from Google Play, download the setup file (TikTok.apk) from the internet. This way you will be able to bypass Google Play location. This may affect where content is displayed.

How to change region on TikTok?

After many tests, I would say that the best combination is a smartphone without a SIM card, but with a virtual number, a VPN-type solutionNordVPNwhich allows you to connect to multiple VPN pools. Also turn off location services on your smartphone.

However, this setup is by no means bulletproof. Even with this setting, TikTok showed my content mostly in my region.However, with this strategy I was also able to reach an audience in the US, 30-40% of the views were from the US.I was able to achieve this in a short time.

What kind of TikTok account should I use?

TikTok has two different account types, Creator and Business. A creator account allows you to access and use popular music in your videos, while a business account allows you to instantly add a link in your description.

I recommend using a Creator account and adding a link to the description after you get 1,000 followers.

How do I change my region on TikTok and target US audiences? (2)

(Video) How To Influence Other Countries (Change Regions) On TikTok (Updated 2022)

TikTok tips for creators

How many videos a day should I post?

TikTok is a platform where new content reigns supreme. Old content ages and fades quickly, and you need to post new content regularly to stay in the game. In this sense, TikTok is like Instagram.

You need to post 3-5 new videos a day to gain popularity, and even more if you're just starting out. Once you've established your presence on TikTok, you won't need to post as many videos anymore.

How to use hashtags?

When posting videos, use hashtags to make them easier to find. My advice is to use 2-3 broad hashtags related to your niche and 2-3 more specific hashtags.

How to increase engagement?

TikTok is all about engagement. The more attractive your videos are, the more followers you will get. You can always like your post after uploading it. Another good strategy is to comment on your own post to increase engagement - you can ask a question related to your post.

What is the best time to post on TikTok?

It is known that people use TikTok more actively at night. Therefore, it might be a good idea to adjust your TikTok post time accordingly. Post your videos in the evening in your target TikTok audience region.

How do I change my region on TikTok and target US audiences? (3)Works:Now you can schedule your posts on TikTok without any external tools by using TikTok Post Scheduler at You can find the TikTok scheduling tool there by clicking on the upload icon.

How do I change my region on TikTok and target US audiences? (4)

Live TikTok!

If you choose to lay TikTok live, you will increase your views and engagement anddevelop your followersbut quickly.

Engage in the same type of content you post!

You can tell the TikTok algorithm what content you like by following accounts in your niche and target region and by liking and commenting on their posts. This way you can also tell TikTok who to show your content to.

How do I change my region on TikTok and target US audiences? (5)Works:Change the language to English in the app's content preference settings to tell TikTok what language the content you want to see on your feed is in.

Don't do anything that goes against TikTok's guidelines!

Your account will only be banned if you do something to the contraryTikTok Community Guidelines. Also, never buy followers or commitments because that doesn't make sense. Gaining organic TikTok followers is the way to go!

The pros and cons of the TikTok platform


  • You can reach a large audience quite easily, especially if you live in large countries like the United States.
  • When you have a large number of followers, it is easy to make money on TikTok, for example, bypromotion of the partnership offer.


  • To stay in the game, you need to post new content regularly.
  • Targeting an audience other than your country of origin is difficult. It is possible, but requires more time and effort.
  • It's much harder to get a large number of followers on TikTok if you live in a smaller country.


TikTok is a platform based on its algorithm just like all other major platforms like Google, Youtube, Facebook, etc. The algorithm is made to show videos mainly in your own region.

TikTok does a great job of trying to determine your location. I don't find it advantageous to try to outsmart the algorithm; the results are practically the same.

You can try the tips I gave in this post on how to change region on TikTok. I don't find it beneficial, but you can always try. Also, keep in mind that TikTok regularly updates its algorithm so things may change in the future.

Instead of doing something shady that the algorithm might not like, it's better to play by your own rules andgrow organicallyand this applies to all platforms. It will be more difficult to reach an audience in the US, for example, but it is doable if you stay consistent and have a strong content strategy.

You have to be strategic about it because a lot of people make the same type of videos and you have to stand out from the crowd.

Take your time to discover your unique point of view and learn how to make your videos your own.But remember, don't try to be anything other than who you are, be yourself because people will notice.

(Video) How To Change Your TikTok Region

The bottom line is that you will achieve this if you post good, engaging content that people find valuable.Yes, it's harder to reach a foreign audience, but the profit can be worth it. You can speed up the process with these settings:

  1. virtual number- without a physical SIM card
  2. A good VPN solution- iflocation services turned off.NordVPNit is a great service and at the same time very affordable.

I was able to reach US audiences using this method to get 50% views from Finland, 40% from the US and 10% from other countries. It's still not perfect, but I think you'll get it if you follow these steps.

You can monetize your TikTok account in many ways, but affiliate marketing is one of the best methods. read my fulltiktok affiliate marketing guide.

How do I change my region on TikTok and target US audiences? (6)Works:If you are looking for a solution to quickly increase the number of organic TikTok followers and how to make money on TikTok, then I recommend checking out Free 15 second leads.

How do I change my region on TikTok and target US audiences? (7)

Let artificial intelligence create the perfect business plan for you!

✅ Based on:
Just take:


How do I change my region on TikTok and target US audiences? (8)

Jussi Hyvärinen

(Video) How To Target USA TikTok Audience For Dropshipping (FREE)

Jussi Hyvärinen is an online entrepreneur from Finland with over 25 years of experience in the industry. With his background in digital marketing, he is committed to helping others achieve their goals and aspirations.

Join Jussi on her journey and discover how her guide can help you achieve your dreams. get inspiredJussi's story today!

You might like it review: a personal immersion into the Powerhouse video editing platform review: a personal immersion into the Powerhouse video editing platform

Free AI Writing Software: Create high-quality content on a small budget

Free AI Writing Software: Create high-quality content on a small budget

Top 9 AI website builders - the best platforms for easy design

Top 9 AI website builders - the best platforms for easy design

Top 8 Synthesia IO Alternatives - Top AI Video Makers

Top 8 Synthesia IO Alternatives - Top AI Video Makers

leave a reply
  1. Great article!!!!

    Man, I'm following step by step here!
    I'm in Brazil starting a new TikTok from scratch! Trusting that this time I will be able to reach a larger audience in the United States.
    So here's what I found:
    This link will only show you mobile numbers:

    I had to pay $10 to be able to receive texts. And you will not receive an SMS right away:

    Number xxxx has been requested
    Number order completed, your number +148xxxxxxx. Data verification and number activation is in progress. Confirmation takes up to two business days. You will receive an activation notification by email.

    This is my first time using VoIP services, I hope it works!

    If so, I'll come back here and comment on the whole process.

    I have an iPhone that I will use as my main phone and an old Samsung S8 that will be TikTok only (I already reset it so I can create a new Samsung US account after Zardana confirms my US account). US cell phone number).

    We'll see!


    1. Hello Esther. I hope this works for you!


  2. Hello and thank you for the detailed tutorial. I just have one question: What would be the difference between using a ZADARMA virtual phone number instead of any eSim that can be purchased from any app or service that offers them?


    (Video) How To Target USA TikTok For Dropshipping (Step-By-Step Guide)


    1. I don't have personal experience with eSim cards, so I can't say.


  3. Thanks for this content. Would you say it's still possible to build good followers on TikTok (and show up in America) even if you live in another country?

    I haven't had much success with SIM/VPN methods.


    1. I would say that the methods I have described in this article are still worth trying. TikTok and other platforms regularly update their algorithms, so these methods may work better or worse in the future.


  4. Hi Jussi, thanks for the great content. For CREATORS outside of the US, it's gold. Question. Should we keep another device (phone) for this account? Otherwise I don't understand how I can have a VPN always on and never use GPS. A VPN can also reduce internet coverage and performance. Can I work on this account on a desktop computer when I have VPN turned on?
    Thanks in advance for the reproduction and I really appreciate your content.


    1. Hi Mirella. Personally, I used another phone dedicated to this. This makes it easier to control things.


  5. Hi! Thank you very much for all the useful information. Will this also work with an existing account or do you recommend creating a new account once you have a virtual number? Also, are you connecting to the tiktok app using a virtual number or are you connecting via wifi?


    1. It's better to create a new account with a virtual number. Of course, if you have a lot of followers, this may not be an option. The virtual number is for the account registration process only. Other than that, you'll be using Wi-Fi or a mobile connection (with VPN enabled).


  6. I have a friend from the US and I was wondering if he set up a tictok account for me? Do you think my content will start appearing in the US when I log into my account from my country?


    1. I have no experience with this, but I have my doubts. I think in this case your friend should use your phone when creating the account and a US based cellular plan or virtual number should also be used.



How do I change my region on TikTok and target US audiences? ›

How do you change location on TikTok? While there's no exact way to change the location setting in your TikTok account, you can change the location information TikTok uses to personalize your experiences on the platform, but this is only 'off' or 'while using the app' in the privacy settings.

How do I change my target country on TikTok? ›

How do you change location on TikTok? While there's no exact way to change the location setting in your TikTok account, you can change the location information TikTok uses to personalize your experiences on the platform, but this is only 'off' or 'while using the app' in the privacy settings.

Is TikTok content region locked? ›

Is There Any Lock for TikTok Region? Yes, TikTok is region locked. Nonetheless, you can change that through app settings or by using a VPN.

How do you find the target audience in TikTok? ›

Type an interest or keyword in the search bar of the TikTok app to see which hashtags are being used and how often. These hashtags provide a gateway for finding your subcultures and their interests. Explore hashtags, trends and creative insights on the Creative Center. - Engage your audience.

How do I turn off location on TikTok? ›

How to turn off the GPS on TikTok? For Android devices, open the "Settings: and reach the "Location" tab. Now, press on the "App Permission" option and search for TikTok. Now, click on "Don't Allow."

Why can't i target usa on TikTok? ›

First, make sure that you're trying to set up your account from a TikTok-supported region. TikTok Ads Manager is not available in all countries. So if you're trying to access it from a country that isn't supported, you won't be able to create an account.

Why is TikTok only showing me videos from my country? ›

When you just start your account, TikTok promotes your local content by default. It shows you the videos made in the language of your country of residence made by creators within this area. The platform prioritises its recommendations based on your location, so it's immune to VPNs.

Which region is best for TikTok? ›

Countries with the most TikTok users 2023

As of April 2023, the United States was the country with the largest TikTok audience by far, with approximately 117 million users engaging with the popular social video platform.

What is the TikTok audience target age range? ›

According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 71.3% of all TikTok adult users—or nearly three out of every four—fall within this age range. Altogether, this makes up close to 750 million TikTok users worldwide.

How do I know if my TikTok audience is most active? ›

The Followers tab highlights insights about the community you've built on TikTok. This includes information like where your audiences are from, times of the day or week when followers are most active on TikTok, and the change in follower growth compared to the previous period.

What are the audience groups on TikTok? ›

Most Popular TikTok Creators
Age GroupProportion of TikTok Creators
Under 13s8.7%
13-17 years18.67%
18-24 years52.83%
25-34 years15.03%
3 more rows
Jan 13, 2023

Why can't I change my region on TikTok? ›

Your true IP address could be leaking. Cookies on your device might be showing your true location. Your VPN can't bypass the region restrictions for the TikTok. The GPS location on your device doesn't match the IP address on your VPN.

How do I turn on location settings? ›

  1. Open your phone's Settings app.
  2. Tap Security & Location. Location. If you don't find "Security & Location," tap Location.
  3. Tap Mode.
  4. Select a mode: High accuracy: Use GPS, Wi-Fi, mobile networks, and sensors to get the most accurate location.

How to change region on iPhone? ›

Use your iPhone or iPad to change your region
  1. Open the Settings app.
  2. Tap your name, then tap Media & Purchases.
  3. Tap View Account. ...
  4. Tap Country/Region.
  5. Tap Change Country or Region.
  6. Tap your new country or region, then review the Terms & Conditions.
  7. Tap Agree in the upper-right corner, then tap Agree again to confirm.
Oct 24, 2022

How do I change my TikTok algorithm? ›

How to reset the TikTok algorithm
  1. Clear your cache. From your profile, tap the 3-line icon, then tap Settings and Privacy, then Clear cache.
  2. Unfollow accounts. From your profile, click the number above Following, then unfollow anyone you no longer want to see content from.
  3. Like more of what you do want to see.
Feb 8, 2023

Does VPN work on TikTok? ›

Using a VPN for TikTok will still allow you to watch videos, as long as you get an IP address outside your state or country. Several providers can unblock TikTok. Our top pick is ExpressVPN, a premium virtual private network that also tops our list of best VPNs.

Can you access TikTok in USA? ›

These bans have generally been justified with national security concerns, due to TikTok's ownership by the Chinese company ByteDance. As of April 2023, the app has been banned for use by federal employees and banned for use by state employees in 34 (out of 50) states.

Why is TikTok in trouble in the US and other countries? ›


China lashed out at the U.S. for banning TikTok, describing the ban as an abuse of state power and suppressing firms from other countries. More than half of the 50 U.S. states also have banned the app from official devices, as have Congress and the U.S. armed forces.

Can you search TikTok by location? ›

TikTok search

Once signed into your account, click the search bar in the upper right corner. Type the location or “influencers” followed by your location and select the “users” option.

Should I change my region on TikTok? ›

Like many global applications, TikTok filters what you see and who sees you based on your region. That's fine if your area has many users, but if there aren't many talented creators in your feed, you might want to change your location.

What country is mostly on TikTok? ›

According to the latest data on TikTok's advertising reach, the United States is home to the majority of TikTok users worldwide, with 113.3 million TikTokers residing there.

Why are most of my TikTok viewers from my city? ›

Thanks! TikTok's algorithm places a heavy importance on where your content is posted from. Content is recognised and distributed locally within your geographic location for several reasons, one of them being that your content will most likely resonate with those within that region.

What is the age limit for TikTok 2023? ›

The minimum age for a TikTok user is 13 years old.

How do I get more views on TikTok 2023? ›

How to get more views on TikTok: 8 top tips
  1. Find your audience. TikTok is all about authenticity and sharing what you love doing. ...
  2. Keep it under 30 seconds. ...
  3. Create content every day. ...
  4. Use hashtags. ...
  5. Keep on top of trends. ...
  6. Use trending sounds. ...
  7. Create Stitch and Duet videos. ...
  8. Use TikTok Analytics.
Nov 17, 2022

What will TikTok look like in 2023? ›

Based on global research studies, we predict that three macro trend forces will shape TikTok in 2023: actionable entertainment, making space for joy, and community-built ideals.

Is there a TikTok for adults only? ›

TikTok has announced that it's expanding its audience controls feature, giving creators the ability to restrict their videos to adult viewers. Prior to this expansion, the adult-only audience controls feature was only available for TikTok Live. Now the company is bringing the feature to its short-form videos as well.

Does TikTok have 18+ content? ›

The app is letting users restrict their videos so only viewers only the age of 18 can watch. In a blog post, TikTok announced an expansion of its Content Levels, which group the app's users by age and restrict the content seen by younger groups.

How many people use TikTok in the US? ›

TikTok: 150 Million US Monthly Active Users, 7,000 American Employees - Variety.

What is the best time to post Tiktoks? ›

The best times to post on TikTok are Tuesdays from 2 to 6 p.m., Wednesdays from 2 to 5 p.m. and Thursdays from 3 to 5 p.m. Afternoons are when the highest engagements are on the platform; users are looking to fill their afternoon entertainment boost.

What is the best day to post a TikTok? ›

According to a study by Influencer Marketing Hub, the best time to post on TikTok overall is on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m. These are additional high-engagement times to post content on the platform: Monday: 6 a.m., 10 a.m., 10 p.m.

What time zone is TikTok Analytics? ›

Note: Every data in TikTok's analytics section is presented in Coordinated Universal Time (UTC). So make sure you convert the data into the time zone of your audience's location.

How do I get more views on TikTok? ›

How to get more views on TikTok videos?
  1. Know your audience. ...
  2. Add #hashtags to your TikTok videos. ...
  3. Leverage trends on the 'For You' page. ...
  4. Grab and hold the viewer's attention. ...
  5. Use trending music or sounds in videos. ...
  6. Duet or collaborate with other TikTok users. ...
  7. Upload multiple times a day. ...
  8. Keep your videos short.
Oct 19, 2022

Who is the target audience for TikTok vs Instagram? ›

When it comes to audience and demographics, TikTok and Instagram have some notable differences. TikTok has a primarily younger audience, with 41% of users aged between 16 and 24, and 50% under the age of 34, while Instagram has a more diverse audience, with 33% of users aged between 25 and 34 and 30% between 18 and 24.

How does one create a custom audience? ›

How to create a mobile app Custom Audience
  1. Register your app and set up the SDK. ...
  2. Choose a Custom Audience Source. ...
  3. Select App from the Source dropdown.
  4. Select app events for Custom Audience. ...
  5. Refine specific details. ...
  6. Name and describe the Custom Audience. ...
  7. Select “Create audience”.
Oct 20, 2022

How do I change my region on TikTok Reddit? ›

here's what I did:
  1. in iPad settings app, disable location services, turn of background app refresh for tiktok, change iPad location/country setting to the country you want to change to, disable gps.
  2. download free vpn (I used proton vpn)
Apr 4, 2022

How do I fix my TikTok shop? ›

To fix the TikTok Shop not showing and find the store in the app on iPhone and Android, users simply have to use the app's search function. Once a term has been searched, users can scroll over to the Shop to find and buy items.

How do I monetize my TikTok account? ›

4 ways to make money on TikTok
  1. Partner with a brand you trust.
  2. Partner with an influencer.
  3. Use Tiktok to advertise your products.
  4. Get TikTok's Creator Fund payouts.

How to know where I am? ›

Find current location on Google Maps

The `Where Am I` app shows your current geograph location, including latitude and longitude, on Google Maps. The geolocation service is available on both desktop computers and mobile phones. The location finder service uses the Google Maps Geolocation API to determine the place.

Who owns TikTok? ›

Both are owned by Beijing-based parent company ByteDance, but Douyin launched before TikTok and became a viral sensation in China. Its powerful algorithm became the foundation for TikTok and is key to its global success.

How do I fix location services? ›

Reset Location Services

To do this, go to your phone's settings, then to location, and select location services. From here, tap on the three dots in the upper-right corner and select reset location services. This will reset any location data or connections and may fix any issues you are experiencing.

Why is my location not my location? ›

For Samsung smartphones running Android 10 OS, the location information may appear inaccurate if the GPS signal is obstructed, location settings is disabled, or if you are not using the best location method.

Why turn off location services? ›

Disabling location services can enhance your privacy or extend battery life, but it can make your phone less convenient. You can turn location services on or off from the Settings app on an iPhone or Android.

How to do the location trend on TikTok? ›

Click 'Start point' in the top left corner, and type in your starting location. Then, click on 'Destination' in the top right corner, and enter your second location. Tap on the orange line and drag it to create a new dot, which allows you to create bends in your route (this helps you to make your route more realistic.)

How do I change my trend location? ›

To view Trends for a specific location, click Change in your Trends box. You can choose to Keep tailored trends based on your location and who you follow, or you can select Change to choose a nearby location or search locations.

Can you filter TikTok by location? ›

TikTok search

Once signed into your account, click the search bar in the upper right corner. Type the location or “influencers” followed by your location and select the “users” option.

What is the map everyone uses on TikTok? ›

The maps trend on TikTok is one where users use Google Earth and its street view camera to locate everything from film sets to embarrassing moments caught on Google's street-view camera car.

Why is TikTok only showing videos from my country? ›

When you just start your account, TikTok promotes your local content by default. It shows you the videos made in the language of your country of residence made by creators within this area. The platform prioritises its recommendations based on your location, so it's immune to VPNs.

How to change location on iPhone? ›

Go to Settings and tap your name at the top. Go to Media and Purchases, select View Account, and sign in with your Apple ID password. Select Country/Region, and then tap Change Country/Region. Select a new country or region from the list and review and agree to the terms and conditions.


1. How to change your TikTok FYP country
(Ali Mirza)
2. How To Target Tiktok USA Fyp Audience, No VPN, No USA Simcard, Change your location & views #shorts
(ewealth Hustle)
3. How To Change Your TikTok Region / Location
(Trevor Nace)
4. How To Influence Other Countries On TikTok - Change Country/Region on TikTok
(Jacob Obling Nygaard ENG)
5. How To Influence Other Countries On TikTok & Grow Your International Fanbase
(Joseph Todd)
6. Target US Audience living Outside of US with Tik tok Ads
(Online Hustlers)


Top Articles
Latest Posts
Article information

Author: Foster Heidenreich CPA

Last Updated: 08/08/2023

Views: 6263

Rating: 4.6 / 5 (76 voted)

Reviews: 83% of readers found this page helpful

Author information

Name: Foster Heidenreich CPA

Birthday: 1995-01-14

Address: 55021 Usha Garden, North Larisa, DE 19209

Phone: +6812240846623

Job: Corporate Healthcare Strategist

Hobby: Singing, Listening to music, Rafting, LARPing, Gardening, Quilting, Rappelling

Introduction: My name is Foster Heidenreich CPA, I am a delightful, quaint, glorious, quaint, faithful, enchanting, fine person who loves writing and wants to share my knowledge and understanding with you.